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Opting to #OptOutside on Black Friday - REI Takes a Stand

Opting to #OptOutside on Black Friday - REI Takes a Stand

For years, Black Friday has literally been a chance for retailers to “get in the black”...not every retailer is embracing this tradition. For the third year in a row, Recreational Equipment, Inc. (REI) is going their own way putting principles before profit...encouraging everyone to #OptOutside.